Business leaders around the world are discussing a common dilemma: how to create transformative and creative experiences and business models that improve their customer’s lives, drive growth and boost profitability.
What was once a predictable operating landscape where five-year strategies punctuated by major IT investment was the norm, is now fast being replaced by a rapid series of digital business initiatives, platform redesigns and line of business-driven demands. The inexorable rise in customer expectations characterised by a growing demand for seamless, on demand experiences with real-time feedback where expectations aren’t met, is forcing businesses to fundamentally rethink the role which IT plays in supporting staff, partners and customers in the pursuit of service improvement.
For most companies, the strategic imperative should not just to be doing things right and more efficiently. Leaders must also determine the right things to do. Now is the time to reflect and consider the fundamentals of value created by technology investment. Customers’ own choice has never been more readily available, their ability to select services at a global scale and switch to alternative solutions, is a reality every business needs to address.
New disruptive pure-play companies whose businesses have been conceived and built in a digital world have arrived. Faster, simpler and better optimised, these businesses are the legacy players. Category disruptors like AirBnB or Uber have successfully challenged existing business models and by doing so changed their sectors forever. Today’s competitive marketplace requires a different and deeper level of change; reinvention of core services, transformation of process and the wider integration of technology and frameworks across open platforms.
The broadly accepted premise that the Cloud could provide the new levels of innovation required to transform business is certainly true for those willing to go “all-in” and develop new service offerings born and built in the cloud. However, transforming an established business into a Cloud native, agile and inventive organisation, requires not only a deep-rooted commitment at board level, but also a solid foundation of legacy intelligence, securely linked at every level to ensure business continuity and overall customer service integrity.
The big questions
The process of digital transformation starts with a very honest and open appraisal of the business today; what do you do well? Which services could generate greater profits or improve customer retention, if only technology didn’t get in the way? How could you unlock new revenue streams by reducing the time to market for new services, and by doing so reach the target audience before the competition?
Cloud Computing has fuelled some of the most successful business transformations in recent decades, not because of its cost or scale, but rather its ability to break down traditional methods of service and application development into collaborative, visual and user accessible environments. However, as with all things, this new-found agility comes with an increased exposure to the unknown, moving to cloud, developing on cloud and ultimately managing cloud, requires a completely fresh approach to IT operations and service management.
As such, many earlier adopters are finding cloud management a challenge they hadn’t fully prepared for. But help is at hand if it feels like understanding and navigating your way through this new landscape is a full-time job. Instead of tackling this transformation by yourself, you can enlist the help of a company that can underpin and enable your journey so your move to the cloud is as stress free as possible.