Throughout history, I don’t believe we’ve ever seen as much change as we do in the world of Technology! Just to think that in 10 years’ time we’ ve had more iPhone releases than Henry VIII had wives.
Taking a page out of some of tech giants books, be it Apple to Salesforce, it’s clear that innovation is at the centre of what enables the industry to move at the pace it does. It would be fair to say that 3 major trends currently dominate the industry:
1.Service, service, service – Many big players in the hardware product space recognise hardware is fast becoming a vanilla commodity. You’ve got a number of vendors such as Cisco, Oracle, Ericsson, Nokia, HP scrambling very quickly over a number of years to enable value added services on top of the hardware to increase margins.
“Services are enabled by the specific knowledge, skills and experience you bring to the table which often drives business value through improved margins.”
Sometimes when I think about how you can build your brand of service that you deliver to customers, I like to compare it to food (one of my favourite subjects).
What keeps you going back to your favourite restaurant? Let’s take for instance McDonalds. It could be the quality of the food, but ultimately you KNOW you will get a fast, efficient service and a smile when they ask ‘would you like fries with that?’. The point being, it’s the trusted customer experience that underpins successful services, remember this bit – I’m going to allude to this part later on.
2.Business process design driven by cost reduction, optimization and automation – Ultimately, we use technology to enable us to make our lives simpler. Traditional IT has become so entrenched in complexity and with that has come high cost. Many businesses of all sizes are certainly looking at their balance sheets with scrutiny and seeking to utilize the benefits of IT innovation to gain a competitive advantage. The principles of globalisation, business process optimization and automation are all relevant now as we transform traditional IT to achieve the ultimate goal of simplicity.
3.Data driven customer experience being an investment for the future – Products in the world of data analytics are booming as businesses recognise the power of data in enabling intelligent business decisions. Some proven examples of boosting business value are how Telcos are using customer location data to pinpoint relevant marketing text messages.
Imagine you’re at the airport, where intelligent systems will pick up your location and send you a text to see if you want to purchase international data plan while you’re away. So instead of sending you random marketing messages, geo-location marketing becomes targeted and relevant. Through this intelligent marketing Telcos have been able to generate 40% more revenue than expected in that portfolio.
Keeping up with the pace of change within the industry can be overwhelming, unless you harness the key themes that I mentioned earlier which will be sure to relate to business value. Contact Logicalis today to learn how you can implement an agile business model and use its benefits to increase your business value.